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Layna Cook Rush, CIPP/US, CIPP/C

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Layna Rush focuses her practice on representing clients in managed care, insurance-related regulatory and compliance, and privacy and security issues.

Professional Biography


Ms. Rush leads the Firm's Data Incident Response Team and assists clients in the investigation of and response to privacy and security incidents. She is a U.S. and Canadian Certified Information Privacy Professional and member of the Firm's Data Protection, Privacy and Cybersecurity Team. Ms. Rush also assists clients with managed care and insurance regulatory issues.

Privacy and Security

Ms. Rush counsels clients on the investigation of, and response to, privacy and security incidents and data breaches. She represents clients in investigations by the Office for Civil Rights, state attorneys general and insurance departments, and in litigation involving privacy challenges. She routinely advises clients on state and federal laws related to privacy and security of personal information, including HIPAA, Part 2 Substance Abuse laws, the Genetic Information Nondiscrimination Act, the Telephone Consumer Protection Act, the CAN-SPAM Act and state laws related to privacy protections and breach notification requirements. She has assisted clients in the development of policies and procedures for compliance with HIPAA and state and federal laws related to privacy and security. Her privacy and security experience includes:

  • Assisting clients with response to security incidents, including phishing scams and ransomware attacks.
  • Advising clients on notification requirements under state and federal breach notification laws.
  • Representing clients in investigations by the Office for Civil Rights, state attorneys general and other state agencies that enforce privacy and security regulations.
  • Assisting with review and development of privacy and security compliance manuals.
  • Drafting and advising on business associate obligations and contracts.
  • Reviewing and drafting website privacy policies.

Managed Care

Ms. Rush represents clients in regulatory, compliance, and operational issues related to managed care. She drafts agreements between health care entities including provider agreements for participation in IPAs, ACOs, TPAs, PPOs and Medicare Advantage and Medicaid managed care plans. She routinely counsels clients on state and federal legislation that impacts managed care contracting. Her managed care experience includes:

  • Drafting and editing managed care contracts including IPA Participating Provider Agreements, ACO Participation Agreements, Medicaid Managed Care Participating Provider Agreements, PPO/Network Agreements, Commercial Health Plan Provider Agreements, Value Based/Risk Based Participation Agreements and Pharmacy Benefit Manager Agreements.
  • Preparing payment-related documents and agreements including assignment of rights, patient agreements to pay contracts and negotiated rate agreements.
  • Advising clients on state laws related to out-of-network payments and balance billing, network adequacy, prompt pay provisions, "any willing provider" requirements, Medicaid managed care and Association Plans/Multiple Employer Welfare Associations (MEWAs).
  • Advising clients on federal laws and regulations related to Medicare Advantage plans, Medicaid managed care plans, Affordable Care Act provisions related to plan benefit design and premium payment and coordination of Benefit provisions/Medicare Secondary Payer regulations.
  • Assisting clients with the formation, registration and/or licensing of Health Maintenance Organizations, insurance companies, Third-Party Administrators, Utilization Review Agents, Preferred Provider Organizations/Networks and Independent Physician Associations.

Insurance Regulatory

Ms. Rush routinely assists clients with insurance regulatory matters and is familiar with all lines of insurance including property and casualty, title, life and health. Her work on insurance matters includes:

  • Advising insurance companies on acquisitions, redomestications, mergers, formations and expansions, reinsurance, insolvency and holding company matters.
  • Counseling clients on compliance and operational issues. 
  • Representing regulated clients before insurance departments around the country.
  • Assisting clients with response to cease and desist orders, civil investigation demands and related regulatory proceedings.
  • Assisting clients with preparation and filing of rate and form documents.
  • Advising clients on insurance premium tax matters and on the handling of unclaimed property laws and regulations. 
  • Assisting insurance agents and brokers with obtaining licensure in all 50 states, advising agents and brokers on regulatory matters and representing them in administrative actions.
  • Counseling clients on compliance with insurance data security laws, drafting information security programs and assisting with cyber breach reporting obligations.
  • American Bar Association
    • Vice Chair – Health Lawyer Editorial Board (2018 – present)
  • American Health Law Association
  • Baton Rouge Bar Association
  • Executive Secretary – Louisiana Business Group on Health Board of Directors
  • Louisiana Hospital Association
  • Louisiana State Bar Association
  • Wex S. Malone Chapter of the American Inns of Court
  • Member – International Association of Privacy Professionals (CIPP/US, CIPP/C)
  • Fellow – American Bar Foundation
  • Listed in Who's Who Legal in Healthcare (2020)
  • Recognized as a "Top Forty Under 40" by the Baton Rouge Business Report (2013)
  • Board of Directors – Environment and Health Council of Louisiana (2010 – present; President, 2013 – 2019)
  • Board of Directors – March of Dimes Capital Area (2010 – 2016)
  • Board of Directors – Charles W. Lamar YMCA (2011 – 2017)
  • Board of Directors – Girls on the Run of Greater Baton Rouge (2012 – present)
  • Board of Directors – Louisiana Business Group on Health (2012 – present)
  • "Local Perspective: How Louisiana is Addressing Cyber Attacks and What Businesses Can Do to Protect Themselves" (November 2019)
  • Panelist – "Cybersecurity – Risks, Trends, Resources, and Legal Requirements," WEN 2019 National Conference, Denver, Colorado (March 2019)
  • "Professionalism," 2018 Louisiana Association of Health Plans' Annual Meeting CLE, "Issues in Health Law" (December 2018)
  • "Negotiating Effective Payer-Provider Contracts," ABA Physicians Legal Issues Conference, Chicago, Illinois (June 2018)
  • "HIPAA Compliance in the Current Healthcare Landscape," American Portable Diagnostic Association's Mid-Year Meeting, Louisville, Kentucky (May 2018)
  • "Cybersecurity for the C-Suite and Management," 31st Annual MSU Insurance Day, Starkville, Mississippi (April 2018)
  • "Surprise! You've Been Billed: Emerging Trends in Balance Billing Disputes," ABA Emerging Issues in Healthcare Law (February 2018)
  • "Ethics and E-Discovery," 2017 Louisiana Association of Health Plans' Annual Meeting CLE—Issues in Health Law (December 2017)
  • "Section 1557: Unfunded Federal Mandate or Landmark Civil Rights Healthcare Law? Understanding Healthcare Provider Responsibilities Under the ACA's Anti-Discrimination Rule," HBA Health Law Section CLE (January 2017)
  • Co-presenter – "Section 1557 – Are You Ready?," webinar, LeadingAge Texas (August 2016)
  • "Cyber Security: What Should be on Your Radar," Southern Gaming Summit/BingoWorld 2016 conference (May 2016)
  • "Legislation Effecting Our Industry," Louisiana Association of Health Plans Health Care at the Capitol conference (March 2014)
  • "Health Insurance Exchange Challenges and Solutions, Part II: Enrollment Assistance and Privacy and Security," American Health Law Association webinar (August 2013)
  • "The Health Care Reform Act: A look at key health coverage provisions," VenueConnect (July 2013)
  • "The Impact of Health Reform's State Exchanges," Spring Managed Care Forum (May 2013)
  • "Making the Grade: Compliance in the Exchange Market," National Association of Specialty Health Organizations Webinar (November 2012)
  • "Explaining Health Care Reform: Exchanges And The Impact On Employers," Louisiana Business Group on Health's Webinar Series (October 2012)
  • "Explaining Health Care Reform: Wrap Up for 2011 and What to Expect in 2012," Louisiana Business Group on Health's Webinar Series (December 2011)
  • "The Impact of Healthcare Reform Law," New Orleans Regional Leadership Institute (February 2011)

Education

  • Louisiana State University Paul M. Hebert Law Center, J.D., 1999
    • Law Review
  • Louisiana State University, B.S., 1996, magna cum laude
    • Phi Kappa Phi

Admissions

  • Louisiana, 1999
  • United States District Court for the Eastern District of Louisiana
  • United States District Court for the Middle District of Louisiana
  • United States District Court for the Western District of Louisiana
  • United States Court of Appeals for the Fifth Circuit 

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