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Layna Cook Rush, CIPP/US

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Layna Rush represents clients in both regulatory and litigation matters and routinely advises clients on state and federal regulations that affect health care entities.

Featured Videos

An HR Manager's Guide to Privacy and Security – HIPAA and Beyond January 10, 2019
Understanding Your Responsibilities under the ACA's Anti-Discrimination Rule November 1, 2016

Professional Biography

Overview

Ms. Rush practices in the Health Law Group, representing clients in both regulatory and litigation matters. She routinely advises clients on state and federal regulations that affect health care entities and represents clients before a wide variety of regulatory and licensing agencies.

Ms. Rush represents managed care organizations and third party payers in regulatory, compliance and operational issues.  She has drafted and revised agreements between healthcare entities including provider agreements for participation in Medicare Advantage and Medicaid managed care plans.  She assists clients with developing policies and procedures that comply with federal legislation that impact managed care entities including ERISA, the Genetic Information Nondiscrimination Act, HIPAA, Part 2 Substance Abuse laws, and the Affordable Care Act. She is also a frequent speaker on the topic of health care regulation as it relates to insurers and health plans.

Ms. Rush has extensive experience in health care related litigation. She handles litigation involving ERISA benefit plans, Medicare Advantage and the Affordable Care Act. She has represented managed care entities in a wide variety of matters including contract disputes, denial of benefits cases and cases involving privacy challenges.

Ms. Rush routinely advises health care clients on state and federal laws related to privacy and security of personal information, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA). She has assisted clients in the development of policies and procedures for compliance with HIPAA and state and federal laws related to privacy and security. She has counseled clients on the investigation of, and response to, potential privacy and security breaches.

Professional Honors & Activities
  • American Bar Association
    • Vice Chair – Health Lawyer Editorial Board (2018 – 2019)
  • American Health Lawyers Association
  • Baton Rouge Bar Association
  • Executive Secretary – Louisiana Business Group on Health Board of Directors
  • Louisiana Association of Health Plans
  • Louisiana Hospital Association
  • Louisiana State Bar Association
  • Wex S. Malone Chapter of the American Inns of Court
  • Member – International Association of Privacy Professionals (CIPP/US)
  • Recognized as a "Top Forty Under 40" by the Baton Rouge Business Report (2013)
Community and Other Activities
  • Board of Directors – Environment and Health Council of Louisiana (2010 – present; President, 2013 – present)
  • Board of Directors – March of Dimes Capital Area (2010 – 2016)  
  • Board of Directors – Charles W. Lamar YMCA (2011 – 2017)
  • Board of Directors – Girls on the Run of Greater Baton Rouge (2012 – present)
  • Board of Directors – Louisiana Business Group on Health (2012 – present)
Publications
Speaking Engagements
  • Panelist – "Cybersecurity – Risks, Trends, Resources, and Legal Requirements," WEN 2019 National Conference, Denver, Colorado (March 2019)
  • "Professionalism," 2018 Louisiana Association of Health Plans' Annual Meeting CLE, "Issues in Health Law" (December 2018)
  • "Negotiating Effective Payer-Provider Contracts," ABA Physicians Legal Issues Conference, Chicago, Illinois (June 2018)
  • "HIPAA Compliance in the Current Healthcare Landscape," American Portable Diagnostic Association's Mid-Year Meeting, Louisville, Kentucky (May 2018)
  • "Cybersecurity for the C-Suite and Management," 31st Annual MSU Insurance Day, Starkville, Mississippi (April 2018)
  • "Surprise! You've Been Billed: Emerging Trends in Balance Billing Disputes," ABA Emerging Issues in Healthcare Law (February 2018)
  • "Ethics and E-Discovery," 2017 Louisiana Association of Health Plans' Annual Meeting CLE—Issues in Health Law (December 2017)
  • "Section 1557: Unfunded Federal Mandate or Landmark Civil Rights Healthcare Law? Understanding Healthcare Provider Responsibilities Under the ACA's Anti-Discrimination Rule," HBA Health Law Section CLE (January 2017)
  • Co-presenter – "Section 1557 – Are You Ready?," webinar, LeadingAge Texas (August 2016)
  • "Cyber Security: What Should be on Your Radar," Southern Gaming Summit/BingoWorld 2016 conference (May 2016)
  • "Legislation Effecting Our Industry," Louisiana Association of Health Plans Health Care at the Capitol conference (March 2014)
  • "Health Insurance Exchange Challenges and Solutions, Part II: Enrollment Assistance and Privacy and Security," American Health Lawyers Association webinar (August 2013)
  • "The Health Care Reform Act: A look at key health coverage provisions," VenueConnect (July 2013)
  • "The Impact of Health Reform's State Exchanges," Spring Managed Care Forum (May 2013)
  • "Making the Grade: Compliance in the Exchange Market," National Association of Specialty Health Organizations Webinar (November 2012)
  • "Explaining Health Care Reform: Exchanges And The Impact On Employers," Louisiana Business Group on Health's Webinar Series (October 2012)
  • "Explaining Health Care Reform: Wrap Up for 2011 and What to Expect in 2012," Louisiana Business Group on Health's Webinar Series (December 2011)
  • "The Impact of Healthcare Reform Law," New Orleans Regional Leadership Institute (February 2011)

Education

  • Louisiana State University Paul M. Hebert Law Center, J.D., 1999
    • Law Review
  • Louisiana State University, B.S., 1996, magna cum laude
    • Phi Kappa Phi

Admissions

  • Louisiana, 1999 
  • United States District Court for the Eastern District of Louisiana
  • United States District Court for the Middle District of Louisiana
  • United States District Court for the Western District of Louisiana
  • United States Court of Appeals for the Fifth Circuit 

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