The landscape for concierge medicine and primary care is rapidly evolving, shaped by shifting patient expectations, ongoing consolidation, and the drive for more personalized, accessible healthcare. Today's patients are seeking greater convenience, enhanced access to their physicians, and a more individualized approach to care, which is prompting practices to rethink traditional models and expand their service offerings. As the industry embraces innovation, physician groups are finding new ways to enhance patient experience, diversify revenue streams, and build resilient organizations for the future.
Baker Donelson's Health Care Transactions team is uniquely positioned to help practices seize these opportunities and navigate the challenges of a shifting marketplace. Our attorneys have guided numerous concierge and primary care groups through growth strategies, partnership transactions, and restructurings, including the development of Management Services Organization (MSO) models and value-based arrangements.
We provide strategic counsel on the development and optimization of a wide range of ancillary services, including:
- Diagnostic testing and imaging (X-rays, ultrasound, and blood and genetic testing)
- Executive health programs
- IV therapies
- Weight loss and diabetes care programs
- Hormone replacement therapy (HRT) services
- Sexual wellness and longevity/anti-aging programs
- Direct-to-employer arrangements
- Medspa and non-surgical cosmetic services (e.g., Botox)
- Wellness and preventative care programs
- Allergy testing and shots
- Physical and occupational therapy
- Urgent care centers and after-hours care
- Occupational health
- In-office pharmaceutical dispensing
- New subscription tiers with premium add-ons
Our work in this space is as diverse as the practices we serve. We regularly advise clients on practice sales, mergers, acquisitions, joint ventures, direct-to-employer contracting, strategic affiliations, private equity sponsors, and national platforms. We also support clients with MSO structuring, regulatory compliance, and post-transaction integration to ensure long-term success. Our approach is collaborative, business-minded, and tailored to the realities of concierge and primary care.