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Building and Protecting Your Brand: Projecting and Protecting Your Company's Identity

March 28, 2018
11:30 AM - 1:00 PM Central


Baker Donelson
201 St. Charles Avenue, Suite 3600
Poydras Room
New Orleans, Louisiana


March 28, 2018
11:30 AM - 1:00 PM Central

Companies adopting a company name, slogan, or logo need to engage brand developers who are familiar with the creative aspects of the process and connecting with their customers. They also need to engage counsel to ensure that the brand is protectable in the first place and that the chosen name, slogan, or logo does not infringe the rights of others. The crossroads of these engagements is the focus of this program.

Adrienne Folse of Design the Planet and The Brand Constructors will discuss the dos and don'ts of brand development, and everything that goes into a company name, slogan, and logo.

Benjamin W. Janke of Baker Donelson will discuss the dos and don'ts of selecting a name and logo, and everything that goes into protecting your trademarks.

Space is limited for this event. Program and lunch are complimentary.

RSVP to attend by Friday, March 23.

Events Contact

Heather Stripling
T: 205.250.8332
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