Keyword advertising in Internet search engines continues to be a highly contentious area of the law and has brought new challenges for applying traditional trademark law. Keyword advertising campaigns have led to trademark infringement litigation around the world. Please join Baker Donelson host attorney Grady Garrison, Of Counsel in the Memphis office and Co-Chairman of the American Bar Association Intellectual Property Litigation Subcommittee, as he leads a roundtable discussion about the pros and cons of using a competitor's trademark in keyword advertising.
This is a complimentary event and lunch will be provided.
CLE credit approval is pending.