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Susan A. Russell

Of Counsel

Susan Russell's extensive experience with intellectual property and international matters enables her to provide comprehensive and practical strategies to efficiently and effectively resolve complex matters for her clients.

Featured Experience


Successfully secured reinstatement of a client's house trademark that had been declared abandoned by the USPTO for almost two years.

Prevailed in defending a trademark owner from claims of infringement by a serial trademark opposer before the TTAB; established that the opposer had abandoned its mark and committed fraud upon the Trademark Office, enabling the client to register its mark.

Successfully reached settlement agreement for a client against claims of likelihood of confusion, saving the client from an opposition proceeding before the TTAB, and allowing the client to proceed with trademark registration for its marks that were part of its new branding campaign.

Professional Biography


Susan Russell is a trusted advisor who provides collaborative, practical, and actionable counsel to her clients on trademark, copyright, and trade secret transactions, prosecution, enforcement, and litigation. She also advises clients on international intellectual property law disputes, social media, online legal disputes, as well as right of publicity and advertising law.

Whether advising an industry leader or a startup, Susan has a deep appreciation for and understanding of her clients' objectives and resources available for each matter. Susan regularly advises clients across diverse industries, including technology, banking and finance, manufacturers, health care, government, entrepreneurs, real estate developers, energy resources, apparel and fashion companies, musicians, social media companies, food and beverage companies, and consumer retail and product companies.

Susan assists her clients with USPTO matters, including trademark search and clearance, responses to Office Actions, and post-registration petitions; and TTAB proceedings, including opposition and cancellation matters. Susan also works with clients on UDRP matters, including domain name disputes and transfers; as well as ICANN dispute proceedings; DMCA matters, including copyright takedown notices; and USCRO matters, including copyright applications.

Susan regularly works with clients on IP infringement and enforcement matters. She also works with clients on developing and implementing innovative domestic and international IP enforcement strategies, including against entities engaged in counterfeit and gray market goods and cross-border importation of goods, and working with international customs agencies and IP rights organizations. She works with clients to ensure an understanding of and compliance in the changing legal landscape with trademarks, trade secrets, copyrights, social media, and advertising.

Additionally, Susan works with clients on IP contract and license drafting, review, and analysis, including Music Performance Agreements, Sponsorship Agreements, Employee IP Agreements, and IP Assignments. She also conducts IP audits, IP valuation, and IP due diligence.

Susan is fluent in German.

  • Counsel to Fortune 500 corporations with domestic and international IP portfolios for trademark, copyright, domain names, and social media matters.

  • Counsel to a leading financial data analytics and technology company with international IP portfolio for trademark and copyright matters, including portfolio management, brand protection, and brand growth.

  • Successfully secured reinstatement of a client's house trademark that had been declared abandoned by the USPTO for almost two years.

  • Prevailed in defending a trademark owner from claims of infringement by a serial trademark opposer before the TTAB; established that the opposer had abandoned its mark and committed fraud upon the Trademark Office, enabling the client to register its mark.

  • Successfully reached settlement agreement for a client against claims of likelihood of confusion, saving the client from an opposition proceeding before the TTAB, and allowing the client to proceed with trademark registration for its marks that were part of its new branding campaign.

  • Defended an international client importing goods into the U.S. from claims trademark and copyright infringement in federal district court, including in settlement negotiations.

  • Represented family member of a famous band in assertion of rights in breach of contract matter, including complex multi-contract review and analysis and multi-state legal analysis of band name ownership rights, laches and statute limitations defenses, and arbitration requirements.

  • Represented an author in agreement with book publisher.

  • Represented a band member in right of publicity matter against the band's manager.

  • Counseled a bank with respect to compliance requirements for its multistate advertising campaign, including advising on state statutes and federal regulations and guidelines, the FTC Act, deceptive and unfair trade practices, and the Truth in Lending Act's Regulation Z.

Professional Membership and Leadership

  • Member – International Trademark Association
  • Member – Managing Intellectual Property, Women in IP
  • Member – The Trademark Reporter Committee, International Trademark Association (2020 – 2021)
  • Member – American Bar Association, Intellectual Property Law Section, IP Transactions and Licensing Committee
  • Inaugural Advisory Board Member – State Bar of Georgia, Entertainment & Sports Law Section
  • Member – State Bar of Georgia, IP Section, Trademark Committee; Franchise & Distribution Law Section; Cannabis & Hemp Section (2020 – 2021)
  • Member – Atlanta Bar Association, Intellectual Property Section, International Law Section, Women in the Profession Section
  • Inaugural Atlanta Chapter Founding Committee Member and Events & Programming Committee Chair – ChIPs (Chiefs in IP)
  • Board Member – Georgia Intellectual Property Alliance
  • Chair – Georgia Intellectual Property Alliance, IP3 (Intellectual Property Practitioners and Professionals)
  • Advisory Board Member – Georgia Lawyers for the Arts
  • Member – Atlanta IP Inn of Court
  • Member – OnBoard: Women in the Boardroom
  • Member – Baker Donelson's Pro Bono Committee
  • Member – International Franchise Association
  • Member – Georgia Association for Women Lawyers, Leadership Committee (2017 – 2018)

Community Involvement and Service

  • Judge – Saul Lefkowitz Moot Court Competition, Trademark and Unfair Competition Law
  • Ambassador – YES Berkeley! Student Recruitment
  • Mentor – Georgia Intellectual Property Alliance, Law Student Mentoring Program
  • Pro Bono Volunteer – Atlanta Volunteer Lawyers Foundation
  • Pro Bono Volunteer – Pro Bono Partnership of Atlanta
  • Sustaining Member – The Junior League of Atlanta
  • Volunteer – Virginia Highland Civic Association
  • Secretary – DHGC, DHWGA Executive Board
  • Vice President – UC Berkeley Alumni Club of Georgia (2017)

Awards and Recognition

  • Named a Georgia "Rising Star" in Intellectual Property by Georgia Super Lawyers (2020, 2021)
  • Recipient – Award of Appreciation, Georgia Intellectual Property Alliance, IP Hot Topics 2019

Visiting Scholar

  • Emory University School of Law, Atlanta, Georgia, Visiting Scholar, Copyright Law
  • Columbia University School of Law, New York, New York, Visiting Research Fellow, International IP Law
  • Max Planck Institute for IP and Competition Law, Munich, Germany, Visiting Scholar, German Copyrights Law, Civil Law, and International IP Law
  • Co-Host – "Succeeding Together - The Importance of Supporting One Another Personally and Professionally: Conversation and Insight from Mallun Yen, ChIPs Co-Founder, Founder and Partner of Operator Collective, and IP Visionary," Chiefs in IP (ChIPs) (September 2020)
  • Moderator – "Managing There & Back Again - Managing Workplace Change," Georgia Intellectual Property Alliance and IP3, Virtual Programming Series (May 2020)
  • Moderator – "Navigating the New Normal of Working," Chiefs in IP (ChIPs), Atlanta Chapter, Virtual Programming Series (April 2020)
  • Moderator – "Staying Connected to Each Other and IP in the Era of COVID-19," Georgia Intellectual Property Alliance and IP3, Virtual Programming Series (April 2020)
  • Moderator – "Virtual Programing Kickoff with Noreen Krall, ChIPs Chair and VP and Chief Litigation Counsel at Apple," Chiefs in IP (ChIPs), Atlanta Chapter, Virtual Programming Series (April 2020)
  • Moderator – "Safeguarding Your IP rights with a Nimble Strategy," Managing Intellectual Property, International Women's Leadership Forum, Chicago, Illinois (September 2019)
  • Moderator – "What's in Your Enforcement Toolkit?: Strategies to Efficiently and Effectively Shut Down Trademark Infringement Abroad," International Trademark Association, Annual Meeting, Table Topic, Boston, Massachusetts (May 2019)

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