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City Spotlight: Chattanooga - Women's Initiative Helps Revitalize Women's Law Organization

Women's Initiative Newsletter
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Members of the Chattanooga Women's Initiative have been instrumental in the revitalization of the Chattanooga women's law organization, Southeast Tennessee Lawyers' Association for Women (SETLAW). SETLAW is a professional organization committed to furthering the role of women in the law and in the local community through programs that inspire and inform its diverse members.

SETLAW has gone through a period of hiatus over the last several years. Jamie Morton and Sara McManus, associates in the Chattanooga office, got involved with several other attorneys in the Chattanooga area to get SETLAW back in the spotlight. In the fall, both Jamie and Sara were elected to SETLAW’s now very active board of directors.

Over the course of the past year, SETLAW has had a variety of successful and well attended events, including programs such as "Lionesses of the Bar," featuring a panel of Chattanooga's most esteemed practitioners (including our own lionesses – Virginia Love and Susan Rich); "Ladies of Justice," featuring a panel of area judges; and a lunch event with Chattanooga Mayor Andy Berke.

Most recently, with the help of Jamie, Sara and Chattanooga Women’s Initiative leader Amy Mahone, SETLAW held part one of its three-part Rainmaking Series ("Market – Engage – Nurture"), which is being generously sponsored by Baker Donelson. Jennifer Keller, who sits on Baker Donelson’s Board of Directors and heads up the Firm’s nationally acclaimed Labor and Employment practice, braved the Tennessee snow to travel from Johnson City to share her wisdom with SETLAW's members. Jennifer explained her approach to marketing by analogy to something she loves – shoes! Jennifer's message to young attorneys is to be yourself and find the style of marketing that fits your personality.

Baker Donelson's Women's Initiative is proud to be such a big part of SETLAW’s revitalization. Part two of the Rainmaking Series, which will discuss how to engage and keep clients, will take place in March.

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